Assessment 2 1 describe 4 different marketing options

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Assessment 2 1. Describe 4 different marketing options you could include in your marketing plans
3. Outline the principles behind marketing to first families It is all about realness and authenticity. As the needs of the Modern Family continue to take centre stage, we will see more brands aligning themselves to the realities of new family dynamics. From products designed to meet the challenges of single parents, to more communication built around the father-child moment, to brands that intrinsically reject outdated and sexist notions of parenting, it is clear that the traditional face of branding and marketing to parents and family caregivers will never be the same again 4. Outline the principles behind marketing to empty nesters Today’s Empty-Nesters feel confident, tech-savvy and highly connective online, yet marketers still stereotype them as passively consuming traditional media and swept up in advertising. Empty-Nesters are embracing social media and today’s online

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