their marketing techniques and exploitation of public scientific ignorance, in many ways, led to the contaminations and subsequent sickness. We are presented with CDC statistics showing that listeria outbreaks each year, although low at only about 1,600 cases, yields a mortality rate that is high at roughly 260 people. This gives it the dubious honor of killing about 16% of its victims, a startlingly high number. Berezow goes on to chastise Whole Foods for their misdirection of safety standards. He clearly feels that by choosing, as he puts it, to focus on the wrong things, Whole Foods needlessly put consumers at harm. Instead of focusing on hygiene and chemically killing microbes, Whole Foods, driven by profit, slid into a niche market where it supplied foods to people who were ignorant to the scientific facts of chemically killing microorganisms. To argue his case the author references the case of Chipotle. Like Whole Foods, Chipotle decided to go GMO free and produced ‘clean foods’ for a public ignorant to microbiology. The outcome
was a disaster. Poor food preparation and the failure to react to to micro hazards meant Chipotle subjected the consumer to E. coli, Salmonella, and Norovirus. The public health scandal was swift and Chipotle paid a heavy price.
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