At the box will not know that sales have also gone

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at the box will not know that sales have also gone down in May and  September 1999, and that these did not affect the rising number  sales one bit. Look at the axis. Note that the year 1999 is written under June and July, and not  January. This may be a minor transgression, but it will certainly lead  some readers to believe that the time period spans three whole,  consecutive years and not fragments of a year. Interpreting. Should we be comparing all months together as equals?  Might  November, December and January have higher retail sales than  summer months? Consider the title.  While retail sales do go down in April 2002, the title doesn’t accurately reflect what the rest of the graph  shows. Yes, the sales do rise and fall over a period of a year and a half, but in general, they have been  steadily rising since November 1998.
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Retail Sales from November 1998 to April 2000 $0.00 $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 Nov- 98 Dec- 98 Jan- 99 Feb- 99 Mar- 99 Apr- 99 May- 99 Jun- 99 Jul- 99 Aug- 99 Sep- 99 Oct- 99 Nov- 99 Dec- 99 Jan- 00 Feb- 00 Mar- 00 Apr- 00 Month Billions THE SCALE: the y-axis begins on zero, therefore making the rising slope much less dramatic. THE TITLE:  has been changed to something that can encompass all aspects of this graph.  THE AXIS: each month has been given its own year so that its easier to read.   However, this graph still does not address the problem of comparing all  months together as equals. In our next graph, we will show you what that  might look like.
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Retail Sales Rise $0.00 $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 November December January February March April Month Billions First Year Second Year Comparing the months of consecutive years yields yet another perspective to the picture. From this  graph, it is easy to see that sales have steadily risen for each month, and by a fairly predictable  percentage at that. Nearly all the months are rising by the same margin from one year to the next. Even  April sales, which the original graph proclaimed was falling, have risen compared to its sales from the  previous year.   Once again, while the original graph seems to be trying to convince us that April  sales have very obviously fallen, these two graphs tell us the opposite.  Appropriately, the title for this third graph has been changed completely to give the  opposite minute.
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ORDER: The perspective puts barrel 1979 at the forefront and barrel 1973 at the back.  Only the foremost barrels have a complete year to read.    Both of these add to the effect of making oil prices seem to fall.  Perspective:  Even though barrel 1975 appears to be over two  thirds the height of 1976, in reality, the difference between them  is only $0.95.  Likewise, barrel 1973 seems less than half the 
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