Recall examples of companies who have somehow failed at using social media Why

Recall examples of companies who have somehow failed

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Recall examples of companies who have somehow failed at using social media. Why did this occur? What did the company miss? If you are a user of social media, do you believe it can serve as an effective marketing tool, or is it simply a nuisance to users? Justify your answer. Do you believe that social media is a smart investment for marketers, or are they just “shooting in the dark”? Why do you believe this?
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Social FactorsFamily is the most important consumer-buying organization in societySocial roles and status are the groups, family, clubs, and organizations that a person belongs to that can define role and social status
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Personal FactorsAge and life-cycle stageRBC Royal Band stagesYouth: younger than 18Getting started: 18–35Builders: 35–50Accumulators: 50–60Preservers: over 60
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Personal Factors
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Personal FactorsOccupationaffects the goods and services bought by consumersEconomic situation includes trends in:Personal incomeSavingsInterest rates
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Personal FactorsLifestyleis a person’s pattern of living as expressed in his or her psychographicsMeasures a consumer’s AIOs (activities, interests, opinions) to capture information about a person’s pattern of acting and interacting in the environmentVALS
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Personal FactorsPersonality: the unique psychological characteristics that lead to consistent and lasting responses to the consumer’s environmentDominanceAutonomyDefensivenessAdaptabilityAggressiveness
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Brand PersonalitiesSincerityDown-to-earthHonestWholesomeCheerfulExcitementDaringSpiritedImaginativeUp-to-dateCompetenceReliableIntelligentSuccessfulSophisticationUpper classCharmingRuggednessOutdoorsyTough
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Psychological FactorsMotivationPerceptionLearningBeliefs and attitudes
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MotivationAmotive is a need that is sufficiently pressing to direct the person to seek satisfactionMotivation research refers to qualitative research designed to probe consumers’ hidden, subconscious motivations
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Motivation
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Maslow’s Hierarchy Needs Pyramid
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Perceptionis the process by which people
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