This is why companies that sell products in Lebanon almost never change recipe

This is why companies that sell products in lebanon

This preview shows page 2 - 3 out of 3 pages.

healthy and guaranteed canned foods. This is why companies that sell products in Lebanon almost never change recipe or composition and rarely change packaging because, paradoxically, if a Lebanese likes a product, he will hardly want to change it. We also need to add that other factors; sex, race, age etc. are parts of one’s personality and traits. They often influence buyers’ decision in buying products to satisfy their needs. A little boy purchases things for different reasons than a grandmother/father/uncle. This is one of the ways that personality influences buyer’s behavior. We can consider social factors as “experience”, concerning buyer behavior. Buyers are influenced by opinion leaders, person's family, reference groups, social class and culture. In conclusion, we can say that the influence varies in many contexts in which the buyer is involved. There are not only culture, personality and experience that influence buyer behavior in purchasing. Psychology behavior, family, friends, lifestyle, etc. they also influence buyer behavior.Marketing must find ways to avoid these factors and to adapt, for example, advertising to a people's way of thinking. 510 words
Image of page 2

Subscribe to view the full document.

Image of page 3
  • Spring '18

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes