Media messages are created with a creative language using its own rules What

Media messages are created with a creative language

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Media messages are created with a creative language using its own rules. What techniques are being used to capture my attention? Different people experience the same media message differently. How might other people understand the message? Media are primarily driven by a for profit motive. Who benefits? Media has embedded value and points of view. Which points are represented, and which are omitted? COMS 1001 TUTORIAL Mass communications are a result of media that allow us to communicate with a multitude of people, rather than having to communicate with only a few people… Adam Gopnik o The Never-Betters: people who believe that we’re on the brink of a new utopia, where information will be free and democratic, news will be made from the bottom up… o The Better-Nevers: Individuals who think that we would be better off if the whole thing never happened, that the world is coming to an end is superior to the one that is taking place… o The Ever-Wasers : Individuals who insist that at any moment in modernity something like this is going on, and that anew way of organizing data and connecting users is always thrilling to some and chilling to others…
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  • Winter '17
  • Marshall McLuhan,  Medium

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