Manufacturers of which of the following would be most likely to use freight

Manufacturers of which of the following would be most

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90) Manufacturers of which of the following would be most likely to use freight absorption pricing?A) chocolate candyB) laptop computersC) furniture polishD) feline flea collarsE) repair parts for vacuum cleanersAnswer: BDifficulty: DifficultLO: 10.3: Understand key pricing strategies and tacticsAACSB: Application of knowledge91) Cost-based pricing considers factors such as the nature of the target market, demand, competition, and the product life cycle.Answer: FALSEDifficulty: ModerateLO: 10.3: Understand key pricing strategies and tactics92) The simplest pricing method is break-even pricing: adding a standard markup to the cost of the product.Answer: FALSEDifficulty: EasyLO: 10.3: Understand key pricing strategies and tactics93) Consumer surveys are often important to marketers using demand-based pricing.Answer: TRUEDifficulty: ModerateLO: 10.3: Understand key pricing strategies and tactics94) Keystone pricing is a simple way to determine the markup for a product.Answer: TRUEDifficulty: ModerateLO: 10.3: Understand key pricing strategies and tactics95) Keystoning is the opposite of cost-based pricing.Answer: FALSEDifficulty: DifficultLO: 10.3: Understand key pricing strategies and tactics96) Using a skimming price is a typical strategy for pricing new products, while market-penetration is a more typical strategy for pricing products that are advanced in the product life cycle.Answer: FALSEDifficulty: ModerateLO: 10.3: Understand key pricing strategies and tactics
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97) A penetration price is typically used when the company introducing a new product wants to quickly gain market share.Answer: TRUEDifficulty: ModerateLO: 10.3: Understand key pricing strategies and tactics98) Price leadership strategies provide a legal way for firms to agree on prices without ever explicitly coordinating rates.Answer: TRUEDifficulty: ModerateLO: 10.3: Understand key pricing strategies and tacticsAACSB: Ethical understanding and reasoning99) Penetration pricing is the opposite of skimming pricing.Answer: TRUEDifficulty: ModerateLO: 10.3: Understand key pricing strategies and tactics100) Price segmentation is the practice of charging different prices to different market segments for the same product.Answer: TRUEDifficulty: EasyLO: 10.3: Understand key pricing strategies and tactics101) The Value Meal Deal at a fast food restaurant in that offers a sandwich, fries, and a drink forone price is an example of price bundling.Answer: TRUEDifficulty: ModerateLO: 10.3: Understand key pricing strategies and tactics102) Captive pricing is illegal.Answer: FALSEDifficulty: ModerateLO: 10.3: Understand key pricing strategies and tacticsAACSB: Ethical understanding and reasoning103) When a major moving van company sells accessory products (boxes, bubble wrap, etc.) thatmust be used in moving a household's furniture, the company is practicing captive pricing.
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  • Summer '17
  • Prof Farshad Salman

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