think about the proposal. Amina sought more information on the financial details but agreed to discuss the proposal with the business development team at the bank. 6 Assessment Version 1.0
New business development Amina secured funding to allow Joy of Chocolate to merge with CG Chocolates. Leon agreed to move to Newcastle but Hafiz did not, so Suzy asked for alternatives. Hafiz suggested that Mary Taylor was ready for another promotion and could be involved in running the factory. Another benefit to this would be that Leon could be more involved in managing the business by developing new custom as well as creating the chocolate products. These changes would allow Adrian Buchanan to be become more involved in Mary’s former role in Stirling and facilitate internal promotion. These moves were agreed. Newcastle operation The recession in the UK affected expenditure in the economy. The competition in the luxury gift market intensified but there was still demand for quality. In his new role at Newcastle Leon decided that an area that could be further developed was the corporate gift business. This part of the business had not been fully developed by J.O.C. but the former business, CG Chocolate, had been successful in gaining contracts with local councils. Leon realised that the public sector were cutting budgets so he needed to consider other markets. One area of business that still required corporate gifts was sporting events. There were opportunities in relation to the London Olympics and the Glasgow Commonwealth Games but these were ‘one- off’ events. Leon recognised that this afforded the potential to supply quality chocolates and that J.O.C. could offer unique chocolates that were related to the sporting occasion. J.O.C. management team were excited by Leon’s proposal. It was an opportunity for the merged business and it was agreed that Leon should recruit a marketing and sales specialist. Organisation post-merger Suzy Campbell remained Managing Director of the new merged business. Hafiz Shah continued to run the factory in Stirling with his assistant Adrian Buchanan and Leon Hourmond was appointed manager of the Newcastle operation with Mary Taylor as his assistant. Suzy knew this gave her the chance to reorganise and introduce changes to the Newcastle operation to bring it in line with the more nurturing culture of the Stirling factory. Amina resigned from her job with the bank to join J.O.C. full time as Finance Manager. Amina would continue to organise the finances which allowed Suzy to focus on making sure the new structure functioned as well as possible. Part of this was to ensure that the project team model would operate both in Stirling and Newcastle. You should answer all questions below. Your response for all questions should be approximately 500 words. Your response must 7 Assessment Version 1.0
be specific to the particular organisation given in the case study.
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