On the other hand fiats italian operations were

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
economy standards.  On the other hand, Fiat’s Italian operations were struggling.  Because of  Italian politics, Fiat could not simply close down its shops.  To overcome this obstacle, Fiat  reassigned for Chrysler’s Jeep Renegade to be made in Italy.  Additionally, in other markets  where Fiat and Chrysler were less competitive, the alliance would increase their competitiveness  as a result of combining their resources and capabilities.  After years of working together, both  Chrysler and Fiat were satisfied with the success of their alliance.  Sergio Marchionne, the CEO  of both companies continuously ensured both sides were working together.  He embraced a  decentralized management style and hired third-country executives to reduce cultural barriers.   As a result of their successful alliance, Chrysler was able to repay $7.6 billion in loans to the US  and acquired its outstanding shares taking 100% ownership of Chrysler.  The combined entity is 
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern