Their Share a Coke campaign allowed customers to find their names names of

Their share a coke campaign allowed customers to find

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traditional. Their “Share a Coke” campaign allowed customers to find their names and names of friends on bottle labels (a more traditional method). These labels included hashtags, encouraging customers to share pictures and tag friends on social media (an online method). Coca-Cola was able to actively engage customers through this strategy, which combined aspects of both traditional and digital. Additionally, using both traditional and digital marketing methods allows your message to be spread across many different channels. Depending on the target audience, some techniques may work better than others. McDonalds uses multiple channels to their advantage, utilizing billboard and print ads to attract the attention of potential customers, but also having a strong online presence. This allows them to reach customers they may not have if they had stuck to only one channel. Traditional media is a highly effective way to reach a broad consumer base, but digital media is a good way to reach a specific audience. Digital marketing is also used to build more relevant consumer relationships. All in all, these are just a few examples that traditional and digital media can work together to strengthen your marketing plan. If you don’t use both types, you may not be reaching all of your potential customers. In order to maximize your impact, it is crucial that you utilize both traditional and digital. ---------- Outro So this marks the end of our podcast, do let us know what you think about our topic today by replying our insta story at @makxoxoxo. Next episode, we gotta talk about what makes Malaysian advertising feel like Malaysian, and so see ya!”
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