Shared vision, common to all actors. Outcome must be realised as intended. To be emergent: The complete absence of intention. There must be no strategy, not just an unrealised strategy. Most organisations are somewhere on the continuum.
The Eight Types of Strategies • Planned Strategy • Entrepreneurial Strategy • Ideological Strategy • Umbrella Strategy • Process Strategy • Unconnected Strategies • Consensus Strategy • Imposed Strategy
Planned Strategy Leader at the centre, precise intentions exist, formulated and articulated by the centre. High level of control and direction. The environment must be stable and predictable – usually based on industry standard programme. Long in gestation and then adhered to.
1….PLANNED STRATEGY – Clear & articulated intentions. These intentions emanate from one center (centralized leadership). – Backed up by formal control to ensure their pursuit – Classic distinction between formulation & implementation – Leaders are the center of authority who formulate their intentions very precisely and then strive for their implementation. They must articulate their intentions in the form of a plan . This plan should elaborate in as much detail as possible in the form of budgets and schedules. Employees don’t decide, they just follow the plan. Apply this plan as formulated in the environment surrounding organization – Environment should be at least predictable if not benign or controllable. Pure Intended Pure Emergent • PLANNED
( central general vision, somehow deliberate ) • One individual imposes his/her vision . This is common in small or young entrepreneurial companies tightly controlled by the owners . Intentions emanate from one center. The leader gives direct orders to impose his vision on the organization. • The vision selects a safe niche and expects the environment to be cooperative. • The force for pattern or consistency in action is the individual vision ( the central actor ’ s concept) • Sometimes found in bigger organization in time of crisis where all actors follow the direction of a single leader with vision and will. 2…..The Entrepreneurial Strategy
• It is DELIBRATE as long as actors respond to the personal will of the leader. • Also it can have emergent characteristics .It is EMERGENT in the sense where :- – Vision provides only a general sense of direction, the vision can emerge “ en route ” and there is a room for adaptation. – Since the leader ’ s vision is personal, it can react quickly and adapt to feed back on past actions or to new opportunities & threats ( the leader can reformulate his vision). • The entrepreneurial strategy provides flexibility at the expense of specificity and articulation of intentions.( i.e. of the planned strategy) 2…..The Entrepreneurial Strategy Pure Intended Pure Emergent • PLANNED • ENTR
2…The Entrepreneurial Strategy Vision One individual, the person in control. Has a strong view of the organisations position in the world.
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- Spring '15
- ab bhushan
- Strategic Leadership, mission vision goals, Strategic Planning System