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DB Forum 2 - Wilson, Lisa

Lastly the political regulatory variable must be

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Lastly, the political-regulatory variable must be considered (Kerin et al., 2011, p. 148- 149). Should Estee Lauder desire to conduct business in Iran, the corporation would greatly benefit by researching the current and historical political environment of the country (Kerin et al., 2011, p. 148). Again, this research would prove valuable to Estee Lauder before launching a store in a country suffering a political-regulatory crisis. By implementing these suggestions, Estee Lauder would greatly benefit financially. Opening a business involves a great deal of money and research. It would prove detrimental, financially, for Estee Lauder to move forward with a store launch without properly researching these three primary variables.
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Uncontrollable Marketing Variables References Estee Lauder Inc. (2013). Corporate Information . Retrieved April 5, 2013, from http://www.esteelauder.com/cms/about/corp_info.tmpl Kerin, R.A., Hartley, S.W., & Rudelius, W. (2011). Marketing: The core (4 th ed.). New York, NY: McGraw-Hill/Irwin. Koehn, A. (1952). Chinese Flower Symbolism. Monumenta Nipponica . (8) 1/2 . Sophia University. Retrieved April 5, 2013, from http://www.jstor.org/stable/2383008 Unknown. (2009). Iran bans make-up for women on TV. Alarabiya . Retrieved April 5, 2013, from http://search.proquest.com/docview/432398310?accountid=12085
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