Products does not associate with the corruption

products does not associate with the corruption movement.
5
Identify core competencies, economic scale, and economies of scope of LVMH

LVMH IN CHINA: CRACKS ITS EMPIRE OF DESIRE?
Conclusions
Throughout this case analysis, I learned that overexpose business is not always a good thing.
First, it would make the customers feel overload and decrease the demand for the products.
Second, the company also has to face the different in price from current country compare to
overseas. Third, the laws and scandal of those countries might have a significant impact on the
business. International business is not always easy, especially with luxury company. They should
ensure the strategies to keep them in business. They also should watch the economy of those
countries because it will affect the sales and the performance of the company. LVMH should re-
design their logo and increase the differentiate strategy to bring back the customers' attraction.
6

LVMH IN CHINA: CRACKS ITS EMPIRE OF DESIRE?
References
Rothaermel, F. T. (2017). Strategic management: Concepts (3rd ed.). New York, NY: McGraw
Hill Education.
7