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The first bicycle designed to meet the requirements

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awards, is. the first bicycle designed to meet the requirements of kids. The Morph /FlexX's seat height and position can be adjusted to grow as kids grow. Most recently, the development of the No Resonance System (NRS) rear mountain bike , t | -----r,---- suspension has redefined cross-country mountain bike suspension. The design was given top honors in Mountain Biking magazine's (USA) 2OOI Bike of the Year awards. In addition to the traditional consumer bicycle market, Giant is focusing at several new segments of cycling, including mebting the needs of the commuter and recreational cyclist. Officially released in April 1999, LaFree is on the forefront of the electric-battery assisted MS-9 1 14
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bicycle technology. It symbolizes the future of alternative transportation and a cleaner environment. The LaFree i; enjoying success in Asia, as well as in the bic5lcle-friendly nations across EuroPe. Giant is currently developing products designed to reach people in every segment of the cycling population' This includes folding' bikes, ds well as the next step in versatility and style, the Prodigy sport Utility Bike. Questions 3 (a) What strategic choices helped a small company from a small country achieve a global presence and some regions dominance ? (b) What are the company's R&D and innovation ut":t.nl::,': l.* does it match with the marketing approaches ? 15 MS-g 1 8,OOO
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