that led to cost savings, better customer service, safer operations, decline in staff frustration4.2 PRODUCTIVITY BENEFITS •more productive due to elimination of boundaries: 14% of employees access corporate apps anddatabases from consumer devices on regular bases outside of business hours, 22% check corporateemails on private phone before going to bedexample: marine pilot replaces book full of maps with light-weight iPad
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Zoe ZwiebelmannMaastricht UniversityIM Session 34.3 EMPLOYEE SATISACTION BENEFITS • characteristics of employees entering workforce: high levels of comfort with + expectations aboutsocial networking, consumer technologies • characteristics of current employees: value independence and enjoyment from being able tochoose own tools + convenience of working with up-to-date technology that matches work all three areas of benefits are equally important to interviewees 5. STRATEGIES FOR RESPONDING TO IT CONSUMERISATION • 1/3 of orgas laissez faire strategy; 1/3 of orgas authoritarian style; 1/3 of orgas middle groundstrategies (one of them)5.1 LAISSEZ-FAIRE STRATEGYLaisse-faire strategy: boundless tolerance of allowing consumer IT into workplace; some orgas haveno policies, mandates, incentives in place – others do but don’t enforce them • laissez-faire style appeals to many employees as they can make own choice on what to use • prevalent in: start-ups; universities; loose venture partnerships •pros: freedom of choice promotes entrepreneurship; reduction of costs on IT infrastructure• cons: concerns about data security + technological standardisation and compatibility 5.2 AUTHORITARIAN STRATEGY Authoritarian strategy: exercise tight control over scope and number of consumer devices andapplications used inside organisational boundaries • prevalent in: organisations where compliance is major concern highly regulated = financialservices, healthcare, government • pros: anticipated cost savings, easier maintenance, simplified security measures • cons: difficult to curb use of devices – personal phones and tablets are always with workers 5.3 MIDDLE GROUND STRATEGY #1: BROADENING THE SCOPE
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