AACSB 3 LL 3 Learning Distinguish between marketing mix factors

Aacsb 3 ll 3 learning distinguish between marketing

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AACSB: 3LL: 3Learning Objective: 01-03 Distinguish between marketing mix factors and environmental forces1-117
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Chapter 01 - Creating Customer Relationships and Value through Marketing99.(p. 12)The unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price called A. target marketing.B. benefit segmentation.C.customer value.D. customer satisfaction.E. product dissonance.Key term definition—customer valueAACSB: 3LL: 1Learning Objective: 01-04 Explain how organizations build strong customer relationships and customer value through marketing100.(p. 12)Customer value refers to Key term definition - customer valueAACSB: 3LL: 1Learning Objective: 01-04 Explain how organizations build strong customer relationships and customer value through marketing1-118
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Chapter 01 - Creating Customer Relationships and Value through Marketing101.(p. 12)If you ever talk to anyone who has flown on Singapore Air, you will no doubt hear about the great food that was served during the flight, the friendliness of the air stewards, and the comfortable surroundings. From this description, you can surmise that Singapore Air creates customer value by providing its customers with Outstanding customer value is delivered through the implementation of one of three value strategies—best price, best value, or best service. Note that this question does not consider price or flight schedules.AACSB: 3LL: 3Learning Objective: 01-04 Explain how organizations build strong customer relationships and customer value through marketing
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  • Spring '08
  • YENIYURT
  • Marketing, Customer Relationships, A. Marketing, environmental force

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