Fashion Flashcards

Terms Definitions
tiny
tilluke
marca
brand
Chanel
...
dark
oscuro
Square
...
aretes
earrings
bling
do
los calzones
underwear
el vestuario
wardwrobe
cap
die Mütze
saco
sports jacket
el collar
necklace
pret-a-porter
ready-to-wear clothing.
fitted garment
tight clothing
la medalla
the medalian
provare
to try on
Ready-to-Wear
garments mass-produced in factories.
quedarle mal
to fit poorly
pasado/a de moda
out of style
Fashion Cycle
the periodic popularity, disappearance, and later reappearance of specific styles or general shapes.
tuxedo
semiformal evening dress for men
basque
a close-fitting bodice, sometimes having an extension that covers the hips.
turgid
swollen, distended, tumid; overblown or pompous
mannequin
a styled and three-dimensional representation of the human form used in window displays, as of clothing; dummy.
Market research
manufactures constantly research their target market to learn preferences
Intermediaries
Channel members that help move products from the producer to the final consumer.
Parka
warm coat made of seal skins
balaclava
a close-fitting, knitted cap that covers the head, neck, and tops of the shoulders, worn esp. by mountain climbers, soldiers, skiers, etc.
odious
deserving or causing hatred; highly offensive
tractable
easily managed or controlled; docile; easily worked, shaped, or otherwise handled
Keystoning
Doubling the cost of the merchandise to arrive at the retail price.
market segentation
seperation of the total consumer market into smaller groups; target markets
External growth strategy
mergers and economies of scale
Chesterfield
a fitted overcoat with a velvet collar
halter
Strap, band, or tie that holds
backless garment at neck.
competitive Pricing
Companies base their prices according to competitors’ prices
gabardine
a firm, tightly woven fabric of worsted, cotton, polyester, or other fiber, with a twill weave.
crewel
a worsted yarn for embroidery and edging.
emulate
imitate with effort to equal or surpass or to rival with some degree of success
mendacity
the quality of being untruthful, an instance of lying
Bell-bottoms
Pants that are narrowly fitted at the hipline then gradually flare beginning at the knee and down to the shoes.
Specialty stores
A retail operation that offers only one categories of fashion merchandise
fashion magazines
Harper's Bazaar in 1867; Vogue in 1894.
terminal values
desired end states of existence that apply to many different cultures
Secondary Hues
(1) Orange, green, and violet. (2) Colors created by mixing equal amounts of two primary colors.
bargain
(n) something you buy that costs much less than normal
Who is Ralph Lauren?
American 1970's. Lifestyle marketing, was selling a label.
gimp
a flat trimming of silk, wool, or other cord, sometimes stiffened with wire, for garments, curtains, etc.
matron
a married woman, esp. one who is mature and staid or dignified and has an established social position.
relegate
to send or consign to an inferior position, place, or condition
Alexa Handbags
A line of Handbags created by style icon Alexa Chung for Mulberry
Italy
If you wanted to join Alta moda, you need to join the fashion industry in:
Reniassance 1400 1600
Fitted waist and bodice w/ full sleeves and skirt
Color are dark lot of lace
Scientists
Galileo
Coprtnicus
Mendel
writer
Shakespeare
Artists
Leonardo DaVinic
Michelangelo
Donnetello
Raphael
Bottachelli
Explorers
Columbus
Amerigo Vespucci
Vasco Digamma
Verrenzano
henry hudson
influence the crusades ancient greece democratic ideals less religion
Trend setter in fashion men
show off their masculinity
exaggerated shoulder and corset
Codpiece used to hold pants together but became jeweled and stuffed
britiches came into use as men clothing became shorter
venetian - slimmer
pumpkins- puffed
Earl renaissance empire waist
mid very fit waist natural waistline
late very fitting waist w/ a sharp dip
pearls
hair always covered pulled back and plucked to give a higher hairline
Accessories
lace and pearls as accents
ruff stuff ruffled collar
medici collar squared neck w/ high lace collar
Filthy ***
Heavy purfume
pompadour balls
flea furs
patches
Vertical Lines
Strength , height , pride , majesty and dignity
meretricious
alluring by a show of flashy or vulgar attractions; tawdry.
Balance of Trade
is the difference in the value between a country's exports and its imports. It's ideally supposed to be level but US has been importing much more than it exports causing trade deficit
A-line
a skirt that is fitted at the hips and gradually widens towards the hem, giving the impression of the shape of a capital letter A. The term is also used to describe dresses and coats with a similar shape
Natural Fibers: Cotton
- Origin: Seed of the cotton plant- Advantages: Strong, absorbent, dyes well, draws heat from the body- Disadvantages: Shrinks, weakened by sunlight, wrinkles- Fabrics: Denim, sheeting, poplin, and corduroy- Wash: machine wash
Who if Madeleine Vionnet?
1910's created the bias cut, cowl and halter necklines, and marked major change in the structural capacity of clothing.
What was the Flying Shuttle?
It is used to weave fabric, i.e. jeans.
Invented by John Kay
How have imports affected the US fashion industry
The growth of the textile industry in China has caused more imports to the US. Less then 10% of clothing is made here.
advice
nõuanne
impermeable
waterproof
Princess
...
polyester
poliester
wing
...
cliente
cliant/customer
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las chanclas
sandals
el agodon
cotten
sleeve
der Ärmel
llevar
to wear
el bolso
bag/pocketbook/purse
potent
powerful; mighty:
buena/mala calidad
good/bad quality
Target
Considered "Budget" clothing...
la taglia/la misura
size
Fashion piracy
Stealing design ideas
HI YOU YOU
WHATS UP
Consequences
The results of an action.
fashion innovators
create fashion, initiate trends
fashion look
a total accessorized outfit
macrame
an elaborately patterned lacelike webbing made of hand-knotted cord, yarn, or the like, and used for wall decorations, hanging baskets, garments, accessories, etc.
prodigal
wastefully or recklessly extravagant or lavish
quotidian
daily, usual or customary; everyday
Bling bling
Slang term for big jewelry.
trickle up
middle income to upper income
Marketing-Information Management
Obtaining information about what consumers want.
off-the-sholuder
Neckline that falls below the shoulders but can have sleeves over arms.
serge
to overcast (unfinished seams or edges, as in a fabric or rug), esp. by machine, in order to prevent fraying.
ephemeral
lasting a very short time, transitory
halcyon
calm and tranquil; rich and prosperous; happy and carefree
dearth
an inadequate supply; scarcity; lack as during famine
Gross sales
Total revenue from sales before considering returns, allowances, or adjustments.
fad
a fashion that suddenly sweeps into popularity, affects a limited part of the total population, and then quickly disappears
fashion merchandising
A retail function involving all activities of planning and control concerned with the selling of goods and services to achieve a profit for the retailer
fragrance
products that add a pleasant scent such as perfume,cologne,and the bath products
u-neck
deeply scooped neckline shaped like a horseshoe.
Avant Garde
The most daring and wild designs
godet
a triangular piece of fabric, often rounded at the top, inserted in a garment to give fullness.
brocade
fabric woven with an elaborate design, esp. one having a raised overall pattern.
sinuous
having many curves, bends, or turns; winding and indirect; devious.
dirge
a funeral song expressing mourning in commemoration of the dead
Peter Pan collar
A small, close-fitting, usually flat collar with rounded ends meeting in front.
personal selling
The type of selling that involes direct interaction between sales associates and potential buyers by telephone or in person
sole proprietorship
owned by one person; advantages - ability to keep all profits, simple to form and easiest to dissolve, ownership flexibility; disadvantages - unlimited financial liability, limited capital, management deficiencies, lack of continuity
Direct distribution
A distribution channel in which the producer sells goods or services to the final user.
Color forecasting organizations
Most significant to the apparel industry: The Color Association of the United Sates
-The color box
formal clothes
special clothes that people wear at formal occasions
how many groups can media be put into
four
peplum
a short full flounce or an extension of a garment below the waist, covering the hips.
coffer
a box or chest, esp. one for valuables.
catalyst
a person or thing that precipitates an event or change
Ugg boots
A brand of trendy sheepskin boots from Australia
triangle shirt waist factory
fire in 1911, 146 women died
Seventh Avenue
The garment district is on this street in New York...
3 types of design
- fructure - structure - decortive
Diagonal Line
movement , strength , force line of action
eulogy
a speech or writing in praise and in honor of a deceased person
Discuss 5 psychographic trends
1. Community- people are looking for connections to the community
2. Cocooning- people isolate themselves from fears of war by shopping on the internet
3.Work At Home-people who work at home love online shopping
4. Stress- busy consumers are overwhelmed with merchandise, they prefer to limit themselves to few websites.
5. Increased at home use of computer-People are more likely to shop on the internet.
Middle Ages 476 AD- 1450 AD
Layered look
influence religion *****
the crusades
black plague
color bright jewel tones inspired by the stained glass windows in churches
emerald greens
sapphire blue
ruby red
gold
all natural fiber
brocade
velvet
Tunic
Bilat
cyclas
poirpoint
gardcord outercoat
Coat of arms - lord family
Clan Plaids family
Dagging mark of nobility
Accessories Hat hat hat
Henin
Colf
Wimple
Purses
belt
shoes
pointed
clogs
What are examples of consumer products affected by fashion?
cars, furniture, accents, appliances-colors/more design features, cell phones, laptops, technology, books, glasses, hairstyles, make-up
Who is Alexander McQueen?
Known as the bad boy fashion with theatrical and extravagant runway shows
What is the culmination stage?
mass exception the top of the bell curve
Lower price points
a series of points connected to form a narrow path is
line
name 3 types
diagonal, vertical, horizontal
striped
triibuline
checkered
kariert
Windbreaker
...
Tent
...
600
seiscientos(as)
ancho
wide
la demanda
demand
las ragas
stripes
ancho/a
wide, broad
stripes
las rayas
estrecho
thin, narrow
la borsetta
purse
Las plagers
t shirt
probarse
to try on
in fashion
(phr) fashionable
los tacones altos
high heals
tienda de ropa
clothing store
arrant
downright, thorough, unmitigated, notorious
Lighting Designer
el disenador de iluminacion
Boxy
resembling a box in rectangularity
Def: Design
Particular or individual interpretation, version, or treatment of style
prevaricate
to speak falsely, deliberately misstate or create an incorrect impression; to lie
print/repeat artist
creates original textile surface designs that may include color combinations and repeats
tanktop
a close-fitting, low-cut top having shoulder straps and often made of lightweight, knitted fabric.
straight lines
Lines without curves or bends.
What was invented in 1925?
the zipper
saturnine
sluggish in temperament; gloomy or taciturn
apathy
absence or suppression of passion, emotion, or excitement; lack of interest in or concern for things that others find moving or exciting
Polo shirt
A knitted, button-front shirt with half sleeves and a small, flat collar with pointed tips.
Beatniks
The advance guard of the newly awakened youth in the U.S. appeared in the latter part of the 1950s. They adopted the eccentric habits of dress and grooming- beards, pony tails, dirty sneakers, and peasant blouses.
Couturier
French term for male high fashion designer.
subcultures
members who share beliefs and common experiences that set them apart from others
Consumer fashion publications
Magazines, websites
-Deals with the consumers
how our eyes perceive various light waves is called
color
blouson
a woman's outer garment having a drawstring, belt, or similar closing, at or below the waist, which causes it to blouse.
heathen
an unconverted individual of a people that do not acknowledge the God of the Bible; a person who is neither a Jew, Christian, nor Muslim; pagan.
talisman
a stone, ring, or other object supposed to possess occult powers to be worn as an amulet or charm
dilatory
tending to delay or procrastinate; to slow
guile
insidious cunning in attaining a goal; crafty or artful deception
Sales income
The revenue generated from sales minus sales returns and allowances.
Cristobal Balenciaga
A major postwar designer who was Spanish born and opened his first Paris establishment in 1937. His work showed a mastery of almost sculptural forms and shapes and frequently his styles were well ahead of their time.
marker
A _____________ is a long piece of paper upon which the pieces of the pattern of a garment in all its sizes are outlined and which is placed on top of many layers of material for cutting purposes.
wrap
cloak that is folded or wrapped around a person
craze
the passing love for a new fashion that is accompanied by a display of emotion or crowed excitment
there are 3 types of balance
Asymmentrial and Symmentrial
fickle
likely to change, esp. due to caprice, irresolution, or instability; casually changeable:
insular
of or pertaining to an island or islands, or detached and isolated
What is the ideal way to balance imports
With exports
High Fashion
a new style accepted by a limited number of fashion leaders that want to be the first to adopt changes an innovation in fashion.
What is costing?
Determine the exact cost of the garment.
Examples:
Materials, trimming, production pattern making, assembly and cutting, finishing, freight, duty and overhead
What is the decline stage?
comprises the decline and obsolence
style achieves highest sales found at lowest prices
running stitch
a sewing stitch made by passing the needle in and out repeatedly with short, even stitches.
paragon
a model or pattern of excellence or of a particular excellence
What is a Knock-off?
Copy of someone else's design. They must have rapid production capabilities, lower prices, garment selling awareness
Who opened the first couture house in 1858?
Charles F Worth
theory of cognitive dissonance
based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another
How does fashion acceptance affect the timing of design?
Consumers immediate flock to new styles and design needs to be done at the right speed.
How designers communicate their ideas to members of the team?
Pattern maker makes a sample size of the garment and is presented to sales, purchasing, production and cost accounting.
What is the best way for the industry to cater to the grey market, gen x and gen y?
1. grey market- To have online website available for products and easy shipping.
2. Gen X- start selling more Christmas sweaters and clothing for family-aimed events.
3. gen y- contemporary advertising and cheap but modern clothing.
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