Google AdWords Certifacation Flashcards

Terms Definitions
The keyword phrase a user types into Google's search engine to find information on the Internet is called...
A query
Google AdWords uses THIS to target your ads to users searching on Google
keyword-based advertising
A regular text ad HEADLINE has a limit of how many characters, including spaces...
 
25
The last line of an AdWords ad is called...
display URL
What is the clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions?
3%
With AdWords CPC advertising, you pay each time your ad appears on Google.
 
T or F
False
When does the placement of your ads on sites in the Google content network occur?
When the information on that site relates to your ad.
Google ads can be targeted to where?
Any location in any language worldwide
There is a minimum monthly amount that you have to spend on Google AdWords.
 
T or F
False
How many changes are allowed to an account in Google AdWords per month?
unlimited
When do your ads appear on Google?
When a user searches using a keyword you have included in your campaign.
The daily spending limit for an AdWords campaign is called what?
The Daily Budget
You cannot have this as a destination URL...
A site under contruction
Your site may have a pop-up on the landing page as long as the content in the pop-up is highly relevant to the content on your landing page. T or F
False
A Uniform Resource Locator (URL) is commonly known as a(n)?
Web address
Which of the following would be an example of a valid display URL?1. www.gmail.co2. best email at www.gmail.com3. www.gmail.com
3. www.gmail.com
According to punctuation policy, how many total exclamation points are allowed in your ad text?
One
Which of the following is an example of a call-to-action phrase?1.Best of the web2.Lowest prices3.Buy here4.Personalized service
3. Buy Here
Does Google allow certain common misspellings or variations of words in ad text?Yes Or No
Yes
Prices stated in your ad text must always be supported within 1-2 clicks of your landing page.T or F
True
Free offers in ad text must be supported within how many clicks?
1-2 Clicks
When might Google allow the use of a superlative in ad text?
The claim is backed by legitimate third-party support
Which of the following is considered a superlative that would not be allowed in ad text without verification?1. Great2. Best3. Most4. Hottest
2. Best
Google determines your keyword's Quality Score by which factors?
1.clickthrough rate (CTR)2.relevance of your ad text 3.historical keyword performance
On search result pages, Google determines your ad's rank based on...
Keyword Quality Score & CPC Bid
Your ad can be locked out of the top position based solely on price.T or F
False
AdWords Standard Edition is ideal for advertisers who want more control over their account.T or F
True
The daily budget applies to the entire AdWords account?T or F
False
47. An AdWords Standard Edition account can house up to how many campaigns and how many ad groups per campaign.
25 Campaigns100 Ad Groups Per Campaign
Let's say that you have a new product that needs to be advertised in a specific location. What action should you take to advertise it...
Create a new campaign
What is the structure of an AdWords account from the top down?
Account-->campaign-->ad group-->ad text-->keywords
Each AdWords campaign has its own daily budget.T or F
True
A campaign's language and location targets can be edited after the campaign has been created.
A low clickthrough rate on content pages always indicates that your ads are not profitable.T or F
False
Google consider a these factors when determining whether to show your ad...
1. Google domain (ex. Google.fr, Google.jp, Google.co.uk)2. IP (Internet Protocol) address3. Language Prefrence
Google translates ad text for you when specifing other langauges.T or F
False
48. If the user doesn’t specify a language preference, how does Google determines the default language preference?
By Google Domain nameEx: Google.uk, Google.de, Google.fr
THIS... is a unique number assigned to each computer connected to the Internet.
IP Address
Considering a user's IP address is the only method Google uses to show regionally targeted ads.T or F
False
Using Exact match keyword tends to give you fewer clicks but higher conversions.T or F
True
You can use multiple keyword matching options for different keywords in the same ad group.T or F
True
You will always be charged the maximum cost-per-click (CPC) bid you set for a keyword or ad group.T or F
False
This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
Smart Pricing
The most effective AdWords ad headlines directly relate to the keywords being searched.
 
T or F
True
Your AdWords display URL has to be the exact same as your destination URL.
T or F
False
Image Ads
 
Image ads can be created in both keyword-targeted and placement-targeted campaigns.
 
T or F
True
Video Ads 
 
It's best to deliver key messages late in your video ad.
 
T or F
False
Local Business Ads
 
Local business ads have the ability to show on the Google content network.
 
T or F  
False
Local Business Ads

Before you can create a local business ad, you must first ______.
Create a local business listing in the Local Business Center
Local Business Ads

The format of local business ads is the same on Google Maps and the Google search network.
T or F
False
Mobile Ads
 
Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
2 Lines and 12 to 18 Characters
Mobile Ads

It is possible to have your mobile ad connect users to your business phone.
T or F
True
Mobile Ads

The pricing model for mobile ads is either pay-per-click or ______.
Pay-Per-Call
The Google Network
 
 
Search results sites like Google make up the majority of pages viewed on the Internet.
 
T or F  
False
The Google Network
 
Placement-targeted ads are contextually targeted.
 
T or F
False
The Google Network

A low clickthrough rate on content pages always indicates that your ads are not profitable.
T or F
False
Contextual Targeting

What is an effective strategy for creating contextually targeted campaigns?
Create overall keyword themes.
Contextual Targeting

Which report provides the best information about your contextually targeted campaign?
Placement Performance Report
Contextual Targeting
 
What should you do if you find that a particular site doesn't convert well over time?
Use the site exclusion tool.
Placement Targeting

Placement-targeted ads share the ad space on a content page with how many other Google ads?
 
 
 
ZERO - 0
Placement Targeting
 
Placement-targeted campaigns are not useful for advertisers who want to build brand awareness.
 
T or F
False
Creating a Placement-Targeted Campaign

For placement-targeted campaigns, the Placement Tool gives you four different ways to choose placements on which to show your ad.
T or F
True
Creating a Placement-Targeted Campaign

The Keyword Tool is useful in the creation process for a placement-targeted campaign.
T or F
False
 Pricing and Ranking
 
Your cost-per-thousand impressions (CPM) bid is ________.
the amount you are willing to pay for 1000 impressions
Pricing and Ranking

Placement-targeted ads do not compete with keyword-targeted ads.
T or F
False
Pricing and Ranking

With cost-per-thousand impressions (CPM) pricing, you always pay your CPM bid for the impressions received.
T or F
False
Pricing and Ranking

In order for a placement-targeted ad to appear on a page, its cost-per-thousand impressions (CPM) bid must _________.
outrank the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined
How AdWords Targets Users
 
Google does not consider a user's ______ when determining whether to show your ad.
 
Google domain (ex. Google.fr, Google.jp, Google.co.uk)
previous purchasing history
IP (Internet Protocol) address

language preference
previous purchasing history
How AdWords Targets Users

Which of the following is true regarding Google ad translation?
Google does not translate ad text
Google translates ad text if requested
Google automatically translates ad text to your targeted language
Google will translate y
Google does not translate ad text
How AdWords Targets Users

If the user doesn’t specify a language preference, Google determines the default language preference ______.
 
by considering the user's IP address
by considering the language of the query entered
by considering the Google
by considering the Google domain (like Google.fr)
How AdWords Targets Users

This is a unique number assigned to each computer connected to the Internet.
An IP address
How AdWords Targets Users

T or F

Considering a user's IP address is the only method Google uses to show regionally targeted ads.
False
Language and Country/Territory Targeting.

Scenario:

Targeting your ads to all countries and territories is ideal for a business that ______.
 
provides software solutions to users in Phoenix, Arizona
sells Spanish-language books
makes handmade toys a
makes handmade toys and ships them globally
Language and Country/Territory Targeting

T or F

For internationally targeted campaigns, you should write your keywords and ad text in your native language.
 

 
False
Region and City Targeting

Region and city targeting can help you keep your Quality Score ______ while keeping your cost ______.
 
low, low
high, low 
low, high
high, high
high, low
Region and City Targeting

T or F

Regionally targeted and country- and territory-targeted ads appear in the same format on Google.
False
Region and City Targeting
 
Scenario 
 
Which of the following businesses could best utilize region and city targeting?
 
A book publisher advertising nationwide
A hardware store that only wants to target a 30-mile radius around its business location
A flower company that only delivers to San Francisco
You should choose customized targeting for your AdWords campaign ______.
if you want to reach an audience in a very specific area.
if you want to target metro regions like Chicago
if you want different advertising messages in different regions of the co
if you want to reach an audience in a very specific area.
Customized Targeting

T or F

It is possible to target a 50-mile radius around your business location.
True
Customized Targeting
With multi-point targeting, ______.
you can create your customized region with just two points on the map
you have to manually record the latitude and longitude of your target parameters
you can create target areas of virtually any
you can create target areas of virtually any size and shape
Keyword Matching Options

T or F

The default setting for any new keyword is phrase match.
 
False
Which punctuation should you apply when using the broad-matched keyword matching option?
None
Brackets [ ]
Quotations" "
Parenthesis ( )
None
Keyword Matching Options
 
An ad with the keyword "cheap chocolate" (in quotations) would run on which of the following search queries?
Quality chocolates cheap 
Cheap yummy chocolates 
Chocolate cheap and tasty 
'Good cheap chocolate'
'Good cheap chocolate'
Keyword Matching Options

To indicate a keyword as an exact match, which of the following should be used?
 
None
Brackets [ ]
Quotations" "
Parenthesis ( )
Brackets [ ]
Implementing Keyword Matching Options

T or F

An advertiser is selling ballet slippers. If he does not want his ad to appear when 'wedding ballet slippers' is queried, he should apply the negative-match keyword 'wedding.'
 
True
Implementing Keyword Matching Options
 
Which keyword matching option provides the best possibility for high numbers of ad impressions?
Exact match
Phrase match
Broad match
High traffic match
Broad match
Implementing Keyword Matching Options

T or F

Exact match tends to give you fewer clicks but higher conversions.
True
 Implementing Keyword Matching Options

T or F
 
You can use multiple keyword matching options for different keywords in the same ad group.
True
How AdWords Controls Costs

T or F

You will always be charged the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
False
How AdWords Controls Costs

Using ______, AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
the AdWords Discounter
account optimization
the Bud
smart pricing
Basic Billing Process

Using AdWords postpay option, when does Google raise your account billing threshold?
Each time an account reaches its billing threshold within a 30-day period
Which of the following represents the way Google raises account billing thresholds?
US$50, US$150, US$300, US$500
US$50, US$100, US$150, US$200
US$50, US$200, US$300, US$500
US$50, US$200, US$350, US$500
US$50, US$200, US$350, US$500
Basic Billing Process

T or F

Google will never charge you more than your billing threshold.
False - those bastards!
Basic Billing Process
Prepay and postpay options _______.
are only available in the U.S.
depend on your billing address and chosen currency
are the same for all countries and currencies
vary depending on the type of business
depend on your billing address and chosen currency
Basic Billing Process 
 
If you are billed on a postpay basis, ______.
you can pay off your balance whenever you want
you will always be charged only once a month
you are charged every 30 days unless your advertising costs reach your billing threshold
you are charged every 30 days unless your advertising costs reach your billing threshold within your 30-day billing cycle
Billing Details & Issue Resolution

T or F

Your Billing Summary page will appear the same regardless of whether you're billed on a postpay or prepay basis.
False
Billing Details & Issue Resolution

T or F

AdWords will never generate traffic in excess of your daily budget.
False
Billing Details & Issue Resolution.

Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by ______.
 
checking the Outstanding Balance on the Billing Summary page
Billing Details & Issue Resolution

T or F
For each invoiced payment, it is possible to view your advertising charges broken down by campaign.
True
Billing Details & Issue Resolution
You can view billing adjustments like invalid click credits and promotional credits on the ______.
Invoice Details page
Billing Details & Issue Resolution
To reactivate your account after a credit card decline, you must ______.
successfully re-submit your credit card number, or enter a new credit card number
Payment Options
 
How will you know when Google receives your bank transfer funds?
You will receive a confirmation email and your ads will begin running
Payment Options

T or F

Advertisers can switch between prepay and postpay at any time.
False
Payment Options

Which of the following is not a postpay option that Google offers?
Debit card Bank transfer Direct debit Credit card
Bank transfer
Payment Options
 
When using this payment option, you authorize Google to withdraw accrued advertising charges directly from your bank account.
direct debit
Payment Options
 
 T or F
 
Direct debit is available to all advertisers around the world.
False
VAT for EU advertisers

What does EU VAT stand for?
 
European Union Value Added Tax
AdWords customers with a billing address located in ______ must self-assess their VAT charges.
the European Union, not including Ireland
Who is affected by the VAT tax?
All European Union advertisers
How does Google get access to customers' VAT numbers?
Advertisers enter their VAT registration numbers upon account creation
European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at which rate?
The Irish VAT rate
Invoicing Basics

Advertisers on monthly invoicing must pay using which methods?
check or wire transfer for each invoice
What is the minimum spending level an advertiser must maintain to qualify for monthly invoicing?
$1,500 per month for at least 3 months
Invoicing Basics

T or F

All customers who meet the minimum monthly spend requirement can automatically switch to monthly invoicing.
False
Which of the following factors is not considered when determining your Quality Score?
 
Cost-per-click (CPC) bid
Clickthrough rate (CTR)
Ad text and keywords
Landing page relevance
Cost-per-click (CPC) bid
Your keyword will be inactive for search if...
your cost-per-click (CPC) bid is below the minimum bid required
Which statement best describes the relationship between Quality Score and minimum bid?
Keywords with a high Quality Score are assigned a low minimum bid.
T or F
 
Once our system has determined your keyword Quality Score, it cannot change within your AdWords account.
False
Which of the following statements regarding your account performance is false?
 
Your keyword will be listed as disapproved if your cost-per-click (CPC) bid is lower than the minimum bid
A high clickthrough rate (CTR) normally indicates that your campai
Your keyword will be listed as disapproved if your cost-per-click (CPC) bid is lower than the minimum bid
Account-Wide Issues

If your payment continues to be declined in your AdWords account after you have completed the troubleshooting checklist provided by Google, what should you do next?
Contact the financial institution that handles your funds.
If your ads have stopped showing as the result of a declined payment, how do you get them running again?
 
Re-submit your primary payment information in your AdWords account.
T or F
 
Your ads can appear on Google only after you've entered valid billing information.
True
Which of the following is true regarding your AdWords campaign status?
 
It is possible to reactivate campaigns that have ended.
Campaigns cannot be undeleted.
Paused campaigns still show ads on Google.
Campaigns can be resumed on the Account Preferen
It is possible to reactivate campaigns that have ended
Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. How do you determine your daily budget so that your ads get full exposure?
 
View the Recommended Budget in your AdWords account.
T or F
 
You will not be able to locate your ad on Google if your ad's location target does not include your own location.
True
T or F
 
Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the campaign daily budget.
False
Your ad was disapproved for a violation of one of our editorial policies. Which is true?
 
You will have to create a brand new ad, as AdWords does not allow you to edit existing ads.
Your ad will not be eligible to show until you've made the appropriate
Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
T or F
 
Ads for sites containing sexually explicit material are eligible to show alongside all search results on Google.
False
Which keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score?
Inactive for search
Keywords marked inactive for search ______.
 
must be deleted from your account
have been disapproved for violation of an editorial guideline
can still trigger ads on content network sites 
may still occasionally show your ads on Google
can still trigger ads on content network sites
T or F
 
A poor performing keyword can affect the Quality Score of an entire ad group or campaign.
True
T or F
 
To access the report center, click on the Reports tab.
True
The Report Center allows advertisers to...
Email reports to specified users,
 
Download reports in spreadsheet form
 
View both data and graphs for selected reports
In which three ways can you view your report?
View data only
 
View graphs only
 
View data and graphs
The Report Center will only save your ____ most recent reports.
15
If you create more than 15 reports, the system will automatically _______ the oldest reports.
archive
An advertiser spends US$20 for clicks on a keyword, resulting in $100 in sales. What is the ROI for this keyword?
400%
T or F
 
Cost-per-acquisition (CPA) can be a measure of advertising effectiveness.
True
To use conversion tracking, you must have...
An active AdWords ad
 
The ability to edit the HTML of your webpage
How much does Google's tracking conversion tool cost?
Its Free
To pause conversion tracking, you must...
click the 'Pause Conversion Tracking' button
What are three types of conversions?
Lead
 
Sign Up
 
Page View
T or F
 
The 'Other' transaction label allows you to track how many pages a user has viewed.
False
Adding a dynamic variable to the 'Total Value' field within your conversion tracking code will allow you to perform what function?
Calculate the accumulated value of conversions consisting of several purchases, each with a unique value
If you want to track the number of users who purchase a book selling for $12 on your site, what would you enter into the 'Variable' field?
 
$TC12
<%12=totalValue%>
A variable
12
12
Which of the following is not a technique for optimizing your account?
Organizing your ad groups
Editing your landing page
Increasing your daily budget
Changing your cost-per-click (CPC) bids
Increasing your daily budget
T or F
 
Advertisers who have been with AdWords for many years don't need to optimize their accounts.
False
It is important to browse competitors' advertisements and sites to...
to help you get an idea of what sets you apart from them
T or F
 
An advertiser should test different landing pages.
True
If a keyword has a good CTR but is not converting well, what should you try changing?
The landing page
What are three good characteristics of effective landing pages?
Easy to navigate
 
Display product details included in keyword  
Relevant to the ad text
Which of the following would be a good landing page for the keyword 'Valentine's dark chocolate?'
A page within the site selling dark and white chocolates only
The site's homepage
A page within the site selling specially-themed Valentine's Day dark choc
A page within the site selling specially-themed Valentine's Day dark chocolates only
Creating highly specific ad groups allows you to...
 
 
create ads that most accurately promote what you're selling
If you include identical keywords within the same account,
they will compete with each other, and the better-performing keyword will trigger your ad
Which of the following is not an effective keyword strategy?
Select the broadest keywords related to your product to capture the most traffic
Choose two- or three-word keyword phrases
Include singular and plural keyword variations
Choose specific keywo
Select the broadest keywords related to your product to capture the most traffic
Which of the following unique keyword URLs would be the most relevant for the keyword query, 'lawnmowers?'

www.sample-advertiser.com/lawn-and-garden/lawnmowers

www.sample-advertiser.com/lawn-and-garden

www.sample-advertiser.com

www.sample-advertise
www.sample-advertiser.com/lawn-and-garden/lawnmowers
T or F
 
For placement-targeted campaigns, it is possible to target only specific sections of a website.
True
T or F
 
Advertisers should use only one text ad per ad group in order to maintain consistency.
False
Which of the following advertisers would be a good candidate for ad scheduling?
 
A pizza delivery company that is only open from 5 p.m. to 1 a.m. daily.
A clothing company that processes all orders online.
A law firm that acquires its leads via a cont
A pizza delivery company that is only open from 5 p.m. to 1 a.m. daily.
What AdWords ad serving option will show your higher performing ad more often?
optimize
The advanced mode of ad scheduling allows you to
automatically raise or lower your bids during certain time periods
What is position preference?
 
The option to select a desired position for your ad
T or F
 
Choosing setting of 10+ for ad position means your ad will only show in positions 1-10.
False
Which of the following is not true regarding position preference?
Position preference works with the Budget Optimizer.
Position preference can sharply reduce the number of clicks and impressions a keyword receives.
Position preferences are not guarantee
Position preference works with the Budget Optimizer.
T or F
 
The AdWords definition of increasing traffic means increasing the number of times an ad is seen.
False
The more _______ a keyword, the more potential traffic it has.
general
What are three things that can be done to increase traffic?
Add new or unused keywords
 
Add new or unused keywords
 
Raising your Maximum CPC
The plural and singular form of the same keyword ______.
can perform very differently, and in some cases, should have different CPCs
T or F
 
In general, including the price of a product in the ad text improves conversion rate.
True
What are two things you should you consider when deciding whether to include pricing in your ad text?
Your price compared to your competitors'
 
Whether competitors use pricing in their ad text
T or F
 
An advertiser should immediately delete a keyword with a lower CPC than value per click.
False
T or F
 
An advertiser should always increase the CPC of a keyword with a positive profit margin.
False
 
An advertiser may want to increase the CPC to increase exposure and generate more traffic.
For keywords that provide a strong ROI, you should ______.
increase the CPC
If you have 9 clicks on a keyword and the value per click is US$0, you should ______.
wait until more clicks accrue before deciding what to do with that particular keyword
After adjusting the maximum CPC for a keyword, ______ to see whether the action has been successful.
wait at least 24 hours
If the keyword tool offers irrelevant variations, you should...
add those variations as negative keywords
When selecting keywords from the Keyword Tool, look for terms _________.
that are highly relevant to your product/service
What are three uses for the keyword tool?
To find new keywords
 
To estimate traffic for existing keywords
 
To see expanded matches that may trigger your ads
T or F
 
Keywords generated by the keyword tool have already been reviewed, and therefore will not be disapproved by AdWords Specialists.
False
 
Keywords generated by the keyword tool have not been reviewed. All keywords are subject to review by AdWords Specialists.
What is the purpose of the 'Site-Related Keywords' tab?
 
To generate additional keywords based on the content of a webpage
What three actions can you take after adding keywords to your master list?
Estimate their potential traffic
 
Add them to your ad group
 
Download them as a .csv (spreadsheet) file
T or F
 
The Site Exclusion Tool allows you to exclude sites from Google's Search Network.
False
 
The Site Exclusion Tool allows you to exclude sites from the Google Content Network.
Site Exclusion is applied at what level?
Campaign
Which link will take you to the Site Exclusion Tool?
Tools
The Traffic Estimator Tool can be used to perform what three functions?
 
 
1 - View the expected clicks and impressions for the keyword \
 
2 - View the expected cost per day from clicks on your ads
 
3 - View average cost-per-click of the keywords that you have selected
The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
85%
How should keywords and keyword phrases be entered in the Traffic Estimator's 'keyword' field?
 
One keyword per line
What factor will NOT affect the values that the traffic estimator provides?
The number of ad copies you are running in the ad group
The My Change History tool will display changes such as:
Daily budget adjustments.
T or F
 
If multiple users with different logins manage your account, you can use the My Change History tool to see who made certain changes.
True
The My Change History tool displays changes you've made to your account in the last ___________.
3 months
The Ads Diagnostic Tool allows you to ______.
determine why a particular keyword may not be triggering ads to appear on Google
The Ads Diagnostic Tool can be accessed in how many places in your account.
2
T or F
 
The Ads Diagnostic Tool quick summary presents the most comprehensive analysis available in your account.
False
If you are unable to find your ad on Google, the first step you should take is to ______.
use the Ads Diagnostic Tool within your account to troubleshoot the issue
T or F
 
The Ads Diagnostic Tool reports data for your ad's placement on the Google content network.
False
 
The Ads Diagnostic Tool reports data for Google search results only. It does not analyze your ad placement on the content network or other sites in the search network.
On the Ad Group Details page, you can access the Ads Diagnostic Tool quick summary by ______.
pointing your mouse at the magnifying glass icon next to any keyword in your ad group
The AdWords Editor offers which of the following as a benefit?
A certain quota of changes allowed for any given month.
The ability to bypass review of ads by an Editorial Specialist.
Upload ads without submitting an exception request
Ability to edit mu
Ability to edit multiple accounts at any time.
AdWords Editor
 
There are two panels in the interface. They are:
Data View, Edit Panel
T or F
 
You can create a campaign without posting it to your account.
True
When choosing the option that allows you to input a column with campaign names:
 
 
you can copy and paste directly from an Excel spreadsheet
AdWords Editor
 
The pushpin symbol appears when:
a comment has been added
AdWords Editor

 T or F
 
The Keyword Grouper regroups keywords from one ad group into more granular ad groups.
True
AdWords Editor

T or F

You do not need AdWords Editor to view a file that has been exported to CSV.
True
AdWords Editor
When a file is shared:
unposted local changes will be marked in purple
My Client Center

T or F

Google allows two or more of your clients to advertise using the same keyword, provided they have separate accounts.
True
Which three tasks can you do while logged in to your My Client Center account?
Run a keyword report for a linked account
 
View recent charges for a linked account
 
Modify the daily budget for a campaign in a linked account  
What is the quickest way to edit a client's billing, login, and password information?
 
 
Logging in to the client's account
What three things are displayed in the dashboard report?
Start and end date
 
Budget
 
Account description
Google AdWords is highly effective because ___________.
your ads reach users at the moment that they are interested in your product or service
HowStuffWorks and the New York Times are examples of ______.
Content publishers
AdWords is a particularly effective marketing tool because...
Generating leads or sign-ups on your website
 
Generating sales or conversions of particular products
 
Brand marketing or brand awareness
When does an advertiser pay for advertising on Google?
 
When a user clicks on the advertiser's ad
What is the missing step in the process of creating an effective advertising campaign?
Create relevant keywords and ads grouped by goals
__________________________________
Use reporting tools to measure results
Refine campaigns; keep what's working
Test multiple ad copies and keyword variations
If you have a CPC of $2, you will how much will you pay up to for a click?
pay up to US$2
Once an ad campaign is created...
 
it should be monitored and continuously modified for best results
it should be left alone
Google technology will optimize accounts automatically for you
it should be monitored only for invalid clicks
it should be monitored and continuously modified for best results
Which of the answer choices provided is the best next step in the client start-up process?Define marketing objectives, metrics, and budget
Deliver proposal, including messaging & budget options
___________
Launch, monitor, & modify campaigns to meet ob
Client approval and sign-off
Approximately what percentage of Internet users use Google as their primary search engine?
about 50%
What are three important benefits of Google AdWords?
Relevant, real-time, and extensive ad distribution
 
Measurable results
 
Total control of spending and ad targeting
API stands for __________.
Application Programming Interface
Which type of advertiser would benefit the most from the AdWords API?
An online marketing agency with multiple clients
The AdWords API is a good substitute for ________.
screenscraping
To access the AdWords API, advertisers must ________.
have a My Client Center account
What is the developer token?
A combination of letters and/or numbers that identify your AdWords API activity
The API operations quota is determined by which factors?
The total account spend
&
The number of clients managed
What happens to an AdWords account when an advertiser signs up for the Google AdWords API?
The account remains the same as before
T or F
 
Updating the individual bids on 1,000 keywords would equate to 1,000 operations.
True
The AdWords API
 
Which API Web Service allows advertisers to change their daily budget?
CampaignService
Which API Service should advertisers use to create new ads?
CreativeService
The CampaignService, AdGroupService, KeywordService, and CreativeService are collectively known as _______.
data services
/ 230
Term:
Definition:
Definition:

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