A set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company's objective
|First Critical Task||
Formulate the company's mission, including broad statements about its purpose, philosophy, and goals.
|Second Critical Task||
Conduct an analysis that reflects the company's internal conditions and capabilities.
|Third Critical Task||
Assess the company's external environment, including both the competitive and the general contextual factors.
|Fourth Critical Task||
Analyse the company's options by matching its resources with the external environment.