Marketing environment Flashcards

Terms Definitions
(n):chuc nang
(adj): trong nuoc
(n):he thong thue
(n):hoa loi hang nam
(n): thai do, quan diem
Technological Forces
(n) luc luong cong nghe
Question marks
To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework that characterizes some of the SBUs as:
describing a population according to selected characteristics such as age, gender, ethnicity, income and occupation
Global factors
The five dimensions usually considered to constitute the environment of marketing include all of the following except:
Motive development
An imbalance between a consumer's actual and desired state in which recognition that a gap or problem needs resolving is called
Natural Environment
involves the natural resources that are needed as inputs by marketers or that are affected by marketing activities
Reference group influence
With respect to consumer behaviour, one's friends, and relatives could be considered a:
Barriers to entry
business practices or conditions that make it difficult for new firms to enter the market
consists of the actors close to the company that affect its ability to serve its customers, the company, suppliers, marketing intermediaries, customer markets, competitors, and publics
A person who is in the position of attempting to satisfy their needs at the most basic level is
The Marketing Environment
includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with customers
Gross Income
the total amount of money made in one year by a person, household, or family unit
Individual and/or household buying behaviour
Consumer behaviour is a term that refers to
Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because
New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix
(adj): noi bo
(n):su phan bo
(n): su giai quyet
(n): nhiem vu, bai tap
trade bodies
(n) co quan thuong mai
The differentiation of a firm's products or services to promote environmental responsibility is referred to as:
an information and communication based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitalized offerings
(adj): trung gian
(n): nguoi lam trung gian
Environmental scanning
he process of collecting information about the external marketing environment is
The process that creates changes in behaviour is called:
Social Forces
the demographic characteristics of the population and its values
incorporates the set of values, ideas, and attitudes that are learned and shared among the members of a group
Firms must gain strategic advantage by positioning their offerings against competitors’ offerings
Which of the following is NOT an internal factor that influences the consumer product acquisition process include
Value Consciousness
the concern for obtaining the best quality, features, and performance of a product or service for a given price
Discretionary Income
the money that remains after paying for taxes and necessities
Socio-cultural environment
Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. Which of the factors in the external environment is he being influenced by?
Marketing Intermediaries
Help the company to promote, sell, and distribute its products to final buyers
Consumer satisfaction with the purchase
Post purchase re-evaluation of the consumer product acquisition process attempts to measure the degree of:
High barriers to entry
A market with which of the following characteristics would generally be less competitive?
Refers to the individual's knowledge and information about an object or concept
Opinions can be referred to as cognitive and
More likely to buy new products before their friends do and voice their opinions about them
Early adopters, of which opinion leaders are large comprised, tend to be
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