Course Hero. "Blink: The Power of Thinking Without Thinking Study Guide." Course Hero. 12 Apr. 2019. Web. 5 July 2020. <https://www.coursehero.com/lit/Blink-The-Power-of-Thinking-Without-Thinking/>.
Course Hero. (2019, April 12). Blink: The Power of Thinking Without Thinking Study Guide. In Course Hero. Retrieved July 5, 2020, from https://www.coursehero.com/lit/Blink-The-Power-of-Thinking-Without-Thinking/
(Course Hero, 2019)
Course Hero. "Blink: The Power of Thinking Without Thinking Study Guide." April 12, 2019. Accessed July 5, 2020. https://www.coursehero.com/lit/Blink-The-Power-of-Thinking-Without-Thinking/.
Course Hero, "Blink: The Power of Thinking Without Thinking Study Guide," April 12, 2019, accessed July 5, 2020, https://www.coursehero.com/lit/Blink-The-Power-of-Thinking-Without-Thinking/.
Traditional wisdom suggests that the more important the decision, the more time that should be devoted to pondering it. Malcolm Gladwell challenges this notion, arguing that the brain is capable of making surprisingly good decisions in an instant. He goes even further, suggesting that additional information sometimes impedes thinking.
Gladwell explores split-second thinking through anecdotal evidence and research studies. He contends that the brain is hard-wired to find patterns in behaviors and experiences and, although most people are unaware, such "thin-slicing" yields surprisingly accurate decisions. However, there are potential pitfalls to rapid cognition, and Gladwell discusses ways to ensure that snap judgments are as sound as possible.
The human eye blinks in less than one-half of a second. The phrase "in the blink of an eye" indicates something done quickly. The title Blink: The Power of Thinking Without Thinking refers to the brain's ability to think quickly—to make snap judgments with minimal information.
This study guide for Malcolm Gladwell's Blink: The Power of Thinking Without Thinking offers summary and analysis on themes, symbols, and other literary devices found in the text. Explore Course Hero's library of literature materials, including documents and Q&A pairs.