Literature Study GuidesBlue Ocean Strategy Expanded Edition How To Create Uncontested Market Space And Make The Competition Irrelevant

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant | Study Guide

W. Chan Kim, Renée Mauborgne

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Course Hero. "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Study Guide." Course Hero. 13 Sep. 2019. Web. 18 Oct. 2019. <https://www.coursehero.com/lit/Blue-Ocean-Strategy-Expanded-Edition-How-to-Create-Uncontested-Market-Space-and-Make-the-Competition-Irrelevant/>.

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Course Hero. (2019, September 13). Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Study Guide. In Course Hero. Retrieved October 18, 2019, from https://www.coursehero.com/lit/Blue-Ocean-Strategy-Expanded-Edition-How-to-Create-Uncontested-Market-Space-and-Make-the-Competition-Irrelevant/

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Course Hero. "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Study Guide." September 13, 2019. Accessed October 18, 2019. https://www.coursehero.com/lit/Blue-Ocean-Strategy-Expanded-Edition-How-to-Create-Uncontested-Market-Space-and-Make-the-Competition-Irrelevant/.

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Course Hero, "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Study Guide," September 13, 2019, accessed October 18, 2019, https://www.coursehero.com/lit/Blue-Ocean-Strategy-Expanded-Edition-How-to-Create-Uncontested-Market-Space-and-Make-the-Competition-Irrelevant/.

Overview

Author

W. Chan Kim, Renée Mauborgne

Year Published

2005

Type

Nonfiction

Genre

Economics

At a Glance

Blue Ocean Strategy examines success stories of companies that managed to create goods and services so innovative they leave the competition behind and create their own market space, an unimpeded, competition-free arena the authors call a blue ocean. Companies get this result by redrawing the boundaries of an industry, authors W. Chan Kim (born c. 1951) and Renée Mauborgne (b. 1963) explain. For example, the wine industry was long divided into two distinct sectors: premium wines and budget wines. Casella Wines offered some features of both a premium and a budget wine, and in a new combination, with its Yellow Tail wine, which it brands as [yellow tail]. By shifting the boundaries of the two sectors of this industry, Casella created a new market and thus new demand. The promise of blue ocean strategy is that it can help businesses step away from competitive markets in which the only gains are incremental and step into new markets with potential for large gains. Blue Ocean Strategy provides tools to make blue ocean strategy methodically repeatable.

About the Title

Blue Ocean Strategy is a book of business strategy that focuses on creating and occupying uncontested market space in which there are no competitors. The authors call these uncontested market spaces blue oceans to emphasize that they are wide open, free of competitors, and large enough for unlimited potential growth.

Summary

This study guide for W. Chan Kim, Renée Mauborgne's Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant offers summary and analysis on themes, symbols, and other literary devices found in the text. Explore Course Hero's library of literature materials, including documents and Q&A pairs.

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