Literature Study GuidesInspired How To Create Tech Products Customers Love

Inspired: How to Create Tech Products Customers Love | Study Guide

Marty Cagan

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MLA

Bibliography

Course Hero. "Inspired: How to Create Tech Products Customers Love Study Guide." Course Hero. 20 Sep. 2019. Web. 18 Oct. 2019. <https://www.coursehero.com/lit/Inspired-How-to-Create-Tech-Products-Customers-Love/>.

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APA

Bibliography

Course Hero. (2019, September 20). Inspired: How to Create Tech Products Customers Love Study Guide. In Course Hero. Retrieved October 18, 2019, from https://www.coursehero.com/lit/Inspired-How-to-Create-Tech-Products-Customers-Love/

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(Course Hero, 2019)

Chicago

Bibliography

Course Hero. "Inspired: How to Create Tech Products Customers Love Study Guide." September 20, 2019. Accessed October 18, 2019. https://www.coursehero.com/lit/Inspired-How-to-Create-Tech-Products-Customers-Love/.

Footnote

Course Hero, "Inspired: How to Create Tech Products Customers Love Study Guide," September 20, 2019, accessed October 18, 2019, https://www.coursehero.com/lit/Inspired-How-to-Create-Tech-Products-Customers-Love/.

Overview

Author

Marty Cagan

Year Published

2018

Type

Nonfiction

Genre

Economics, Nonfiction, Self-Help

At a Glance

The book is directed toward product managers—leaders of product teams charged with discovering and creating technology-powered products that meet customer needs. Given the complexity of the role and the shortage of information about how to be a successful product manager, this book serves as a primer, addressing the unique challenges of discovering and creating technology-powered products that can sustain a business. Author Marty Cagan uses examples and explanations to show the differences between successful technology-product (tech-product) companies and those that fail. He provides core principles and best practices, as well as techniques and strategies that have fostered his success and the success of many other tech-product companies.

Though geared primarily toward product managers, the book holds appeal for casual readers interested in uncovering the mystery of the phenomenal success of companies like Google, Adobe, and Netflix. Readers will discover the hardworking and talented people behind the products. Cagan provides a behind-the-scenes look at the project managers who play a crucial role in the success of such organizations.

About the Title

Inspired: How to Create Tech Products Customers Love is the updated second edition of a book originally titled Inspired: How to Create Products Customers Love (2008). The title suggests the need for companies and entrepreneurs to focus on something beyond a formula for creating successful technology products. The product team needs to be fervent and zealous in the discovery of ideas that will solve real-world problems to generate products customers are passionate about.

Summary

This study guide for Marty Cagan's Inspired: How to Create Tech Products Customers Love offers summary and analysis on themes, symbols, and other literary devices found in the text. Explore Course Hero's library of literature materials, including documents and Q&A pairs.

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