Course Hero. "Playing to Win: How Strategy Really Works Study Guide." Course Hero. 14 June 2019. Web. 16 July 2019. <https://www.coursehero.com/lit/Playing-to-Win-How-Strategy-Really-Works/>.
Course Hero. (2019, June 14). Playing to Win: How Strategy Really Works Study Guide. In Course Hero. Retrieved July 16, 2019, from https://www.coursehero.com/lit/Playing-to-Win-How-Strategy-Really-Works/
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Course Hero. "Playing to Win: How Strategy Really Works Study Guide." June 14, 2019. Accessed July 16, 2019. https://www.coursehero.com/lit/Playing-to-Win-How-Strategy-Really-Works/.
Course Hero, "Playing to Win: How Strategy Really Works Study Guide," June 14, 2019, accessed July 16, 2019, https://www.coursehero.com/lit/Playing-to-Win-How-Strategy-Really-Works/.
A.G. Lafley, Roger L. Martin
Argument, Economics, Self-Help
Playing to Win: How Strategy Really Works provides a practical approach for business organizations to develop winning strategies. It's a playbook, or strategy how-to, that explains what strategy is and how to maximize the choices required to develop a winning strategy. Strategy is defined as "choices that identify where and how to play to achieve a winning aspiration or a plan for how to achieve explicitly identified marketplace goals."
A.G. Lafley and Roger L. Martin present a set of questions to help readers develop strategy by thinking about what it is, what it's for, how to think about it, why it's important, and how to implement it. Using the success of the approach as applied at American manufacturer Procter & Gamble (P&G), where Lafley served as president and CEO, the authors outline a step-by-step process for creating and implementing a successful strategy for any sized business or organization. The process of Playing to Win is determined by answering five questions, representing five integrated choices and the relationships developed between them. The questions form a cascade of choices, including these topics: winning aspiration, where to play, how to win, core capabilities, and management systems. In answering five basic questions, readers are given a guide to developing strategy through which they can achieve the organization's aspirational goal: a "winning" market position.
The title Playing to Win: How Strategy Really Works reflects the authors' explanation of the steps to take in developing a winning business strategy: identifying and implementing the choices that will lead to an organization's desired position in the marketplace.
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