Literature Study GuidesThe Design Of Business Why Design Thinking Is The Next Competitive Advantage

The Design of Business: Why Design Thinking is the Next Competitive Advantage | Study Guide

Roger L. Martin

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Course Hero. "The Design of Business: Why Design Thinking is the Next Competitive Advantage Study Guide." Course Hero. 7 Dec. 2020. Web. 4 Dec. 2021. <https://www.coursehero.com/lit/The-Design-of-Business-Why-Design-Thinking-is-the-Next-Competitive-Advantage/>.

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Course Hero. (2020, December 7). The Design of Business: Why Design Thinking is the Next Competitive Advantage Study Guide. In Course Hero. Retrieved December 4, 2021, from https://www.coursehero.com/lit/The-Design-of-Business-Why-Design-Thinking-is-the-Next-Competitive-Advantage/

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Course Hero. "The Design of Business: Why Design Thinking is the Next Competitive Advantage Study Guide." December 7, 2020. Accessed December 4, 2021. https://www.coursehero.com/lit/The-Design-of-Business-Why-Design-Thinking-is-the-Next-Competitive-Advantage/.

Footnote

Course Hero, "The Design of Business: Why Design Thinking is the Next Competitive Advantage Study Guide," December 7, 2020, accessed December 4, 2021, https://www.coursehero.com/lit/The-Design-of-Business-Why-Design-Thinking-is-the-Next-Competitive-Advantage/.

Overview

Author

Roger L. Martin

Year Published

2009

Type

Nonfiction

Genre

Economics

At a Glance

In Design of Business: Why Design Thinking Is the Next Competitive Advantage Roger L. Martin discusses why businesses that exclusively rely on business models and organizational structures of the past will have trouble surviving in a fast-changing world. He argues that companies need to engage in what he calls design thinking by using companies that have done so successfully as examples. Design thinking integrates analytical skills and creativity. Martin then lays out general guidelines for readers to engage in design thinking themselves.

The implications for design thinking are profound for the business world and the world as a whole. Martin shows how companies that only maintain their status quo are falling by the wayside. Companies that infuse design thinking into their cultures will continue to thrive.

Martin argues that businesses should be interested in running their operations as global entities. They should constantly look to reinvent themselves by organizing themselves around projects rather than by their permanent organizational structures. Businesses can look to companies such as Apple to learn how to innovate to stay relevant.

Perspective and Narrator

Design of Business: Why Design Thinking Is the Next Competitive Advantage was written in a mix of first, second, and third person by author Roger L. Martin. Martin mixes anecdotes and stories and sometimes lays out advice and road maps to foster readers' design thinking.

About the Title

Design for Business: Why Design Thinking Is the Next Competitive Advantage uses the term "design thinking" which Roger L. Martin created to describe how designers think and how business leaders need to learn to think. Design thinking integrates analytical thinking and intuitive or creative thinking.

Summary

This study guide for Roger L. Martin's The Design of Business: Why Design Thinking is the Next Competitive Advantage offers summary and analysis on themes, symbols, and other literary devices found in the text. Explore Course Hero's library of literature materials, including documents and Q&A pairs.

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