Course Hero. "The Tipping Point Study Guide." Course Hero. 15 Nov. 2017. Web. 21 Sep. 2020. <https://www.coursehero.com/lit/The-Tipping-Point/>.
Course Hero. (2017, November 15). The Tipping Point Study Guide. In Course Hero. Retrieved September 21, 2020, from https://www.coursehero.com/lit/The-Tipping-Point/
(Course Hero, 2017)
Course Hero. "The Tipping Point Study Guide." November 15, 2017. Accessed September 21, 2020. https://www.coursehero.com/lit/The-Tipping-Point/.
Course Hero, "The Tipping Point Study Guide," November 15, 2017, accessed September 21, 2020, https://www.coursehero.com/lit/The-Tipping-Point/.
The Tipping Point |
Chapter 2 : The Law of the Few: Connectors, Mavens, and Salesmen | Summary
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Paul Revere's Massachusetts ride of 1775, where he warned American colonists the British were planning an attack, is a famous "word-of-mouth epidemic."
Much information still travels by word of mouth. What makes such information "tip" and start a trend or revolution?
Fellow colonist William Dawes delivered the same message Revere did, but few people listened. Revere got an audience because of his unique connections and "social gifts."
People like Revere who "tip" social epidemics can be either Connectors, Mavens, or Salesmen.
Connectors are people with large, diverse social circles who bring others together. They frequently make, and remember, friends and acquaintances. They appreciate a "weak tie" or casual connection.
Since Connectors know people from "different worlds and subcultures and niches" their influence is especially broad. They can advance a fashion trend or product more powerfully than others can. They're "social glue."
Mavens are "information specialists" or experts in a single area. They're also people who love to share their knowledge with others. For instance, Market Mavens study the best prices and deals. They're "data banks."
Salesmen are persuaders with "powerful and contagious" personalities. They're often able to win others over subconsciously, using body language and "conversational rhythm."