Course Hero. "The Tipping Point Study Guide." Course Hero. 15 Nov. 2017. Web. 22 Mar. 2018. <https://www.coursehero.com/lit/The-Tipping-Point/>.
Course Hero. (2017, November 15). The Tipping Point Study Guide. In Course Hero. Retrieved March 22, 2018, from https://www.coursehero.com/lit/The-Tipping-Point/
(Course Hero, 2017)
Course Hero. "The Tipping Point Study Guide." November 15, 2017. Accessed March 22, 2018. https://www.coursehero.com/lit/The-Tipping-Point/.
Course Hero, "The Tipping Point Study Guide," November 15, 2017, accessed March 22, 2018, https://www.coursehero.com/lit/The-Tipping-Point/.
connector: (n) Gladwell's term for an individual with many acquaintances from different social circles
diffusion: (n) the act of spreading or dispersing something from a central point
environment: (n) surroundings or conditions in which someone lives or operates
epidemic: (n) a rapid outbreak and increase of a certain phenomenon
epidemiology: (n) the branch of medical science dealing with the spread of infectious disease in large populations
exponential: (adj) growing or increasing more quickly as growth continues
maven: (n) Gladwell's term for an individual with expertise in one area; from a Yiddish term meaning "one who accumulates knowledge"
salesman: (n) Gladwell's term for an especially persuasive and charismatic individual
stickiness: (n) Gladwell's term for the quality a message needs to succeed and be memorable
subconscious: (adj) relating to thoughts and feelings people are unaware of but influenced by
viral: (adj) caused by a virus; becoming popular by spreading from person to person
virology: (n) the medical study of viruses and viral diseases