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The Tipping Point | Glossary


connector: (n) Gladwell's term for an individual with many acquaintances from different social circles

diffusion: (n) the act of spreading or dispersing something from a central point

environment: (n) surroundings or conditions in which someone lives or operates

epidemic: (n) a rapid outbreak and increase of a certain phenomenon

epidemiology: (n) the branch of medical science dealing with the spread of infectious disease in large populations

exponential: (adj) growing or increasing more quickly as growth continues

maven: (n) Gladwell's term for an individual with expertise in one area; from a Yiddish term meaning "one who accumulates knowledge"

salesman: (n) Gladwell's term for an especially persuasive and charismatic individual

stickiness: (n) Gladwell's term for the quality a message needs to succeed and be memorable

subconscious: (adj) relating to thoughts and feelings people are unaware of but influenced by

viral: (adj) caused by a virus; becoming popular by spreading from person to person

virology: (n) the medical study of viruses and viral diseases

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