The Tipping Point | Study Guide

Malcolm Gladwell

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Check out this Infographic to learn more about Malcolm Gladwell's The Tipping Point. Study visually with character maps, plot summaries, helpful context, and more.

Dunbar’s Number: the maximum number of people anyone can know well, according to professor Robin Dunbar 150 Year Gladwell was included in Time’s 100 Most Influential People list 2005 icon Economics principle Gladwell uses to illustrate the ways that the majority of trends are influenced by a small percentage of people 80%-20% Decade when the crime in New York City “tipped” and fell dramatically 1990s The Tipping Pointby the Numbers Malcolm Gladwell, Introduction he Tipping Point is the moment of critical mass, the threshold, the boiling point. Sources: Encyclopaedia Britannica, The New Yorker, New York Magazine Copyright © 2018 Course Hero, Inc. Gladwell is a Canadian journalist who has created a genre of idea-based narratives by blending social science and popular culture studies to reach surprising conclusions. The Tipping Point grew from an article in which he examined New York’s crime rate through the medical science of epidemiology. Author MALCOLM GLADWELLBORN 1963 Mavens Have expert knowledge in a key subject; love helping others Salesmen Have infectious personalities; use unique, often subtle persuasion skills Key Personality Types Connectors Love making acquaintances; bring people from diverse social groups together Law of the Few Certain influential, trendsetting, and charismatic people have the power to spread ideas to others. Key Concepts Power of Context When environments and circumstances change, people alter their behavior in ways they might never expect. Stickiness Factor A great idea has to “stick” in the mind, making a concept or product so unforgettable that people will act. Change Happens in an Instant What made New York City’s crime rate drop? Why did American colonists heed Paul Revere’s famous warning? What was Sesame Street’s magic formula? Journalist Malcolm Gladwell examines popular ideas, unexpected events, and other “social epidemics” caused by a tipping point—a moment when everything changes. OVERVIEW One Dramatic Moment Social change is immediate and not the gradual process people often perceive it to be. Behavior Can Be Contagious When people are exposed to a trend or an action, they’re likely to follow along and spread it to others like a virus. Little Changes, Big Effects A minor, seemingly insignificant event can set off a change of epidemic proportions. English Original Language 2000 Year Published Malcolm Gladwell Author The Tipping Point Nonfiction Psychology

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