The Tipping Point | Study Guide

Malcolm Gladwell

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The Tipping Point | Chapter Summaries


Chapter Summaries Chart

Chapter Summary
Introduction The Introduction lays out Gladwell's central thesis. Social epidemics are spurred by Tipping Points, or moments of sudde... Read More
Chapter 1 The chapter begins with a straightforward medical epidemic: Baltimore's rise in syphilis cases in the mid-1990s. ... Read More
Chapter 2 Paul Revere's Massachusetts ride of 1775, where he warned American colonists the British were planning an attack, is a f... Read More
Chapter 3 Gladwell examines children's television programming as an example of how creators tweak an idea to make it "stick" in au... Read More
Chapter 4 This chapter discusses the importance of environmental and social cues in human behavior. Gladwell opens with t... Read More
Chapter 5 This chapter discusses the role of groups in spreading social epidemics. Author Rebecca Wells's book Divine Sec... Read More
Chapter 6 This chapter explains a particular social epidemic: the mid-1990s "tip" of the shoe company Airwalk from a skateboarding... Read More
Chapter 7 This chapter explores an unsolved problem—the epidemic of teenage smoking—to see if the rules of epidemics can provide a... Read More
Chapter 8 The conclusion gives the reader guidelines for putting the principles of epidemics into action. Gladwell uses t... Read More
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