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Marketing Fundamentals Quiz

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1. What does the 'Product' element of the 4Ps of marketing entail?

2. Which of the following best defines 'market segmentation'?

3. What is the primary goal of 'branding'?

4. SWOT analysis is used to

5. Target marketing involves

6. What role does 'consumer behavior' play in marketing?

7. The 'Price' element of the 4Ps of marketing refers to

8. Which of the following is a key component of 'Promotion' in the 4Ps of marketing?

9. The purpose of 'Place' in the marketing mix is to

10. Effective target marketing requires