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Pay-Per-Click (PPC) Advertising Quiz

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1. What does PPC stand for in digital marketing?

2. Which platform is known for being the largest pay-per-click advertising platform?

3. What is the Quality Score in Google Ads based on?

4. What is a common strategy for improving the click-through rate (CTR) of a PPC ad?

5. In PPC advertising, what does CPC stand for?

6. Which of the following is a benefit of PPC advertising?

7. In PPC advertising, what is meant by 'Conversion Rate'?

8. What does the 'Ad Auction' process determine in PPC advertising?

9. What role does 'Negative Keywords' play in a PPC campaign?

10. Which metric is essential for evaluating the profitability of a PPC campaign?