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Marketing Automation Mastery Quiz

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1. What is the primary purpose of marketing automation?

2. Which of the following is NOT a feature of a robust marketing automation platform?

3. In the context of marketing automation, what does CRM stand for?

4. What is lead nurturing?

5. Which of the following best describes customer segmentation?

6. What is the primary benefit of using marketing automation for email marketing?

7. How does marketing automation contribute to lead generation?

8. What role does conversion rate optimization (CRO) play in marketing automation?

9. Which of the following is an example of behavioral email targeting in marketing automation?

10. Why is user data integration important in marketing automation?