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Marketing Channels and Distribution Quiz

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1. Which of the following best describes wholesale distributors in a marketing channel?

2. What is the primary goal of supply chain management in marketing channels?

3. In the context of retailing, what does 'omnichannel' refer to?

4. Which of the following is not a role of intermediaries in marketing channels?

5. Direct marketing channels are characterized by:

6. What distinguishes a 'push' marketing strategy from a 'pull' marketing strategy in the context of distribution channels?

7. Exclusive distribution is best described as:

8. Which element does not directly impact the design of a marketing channel?

9. A 'vertical marketing system' (VMS) is unique because it consists of:

10. In the concept of logistics, 'last-mile delivery' refers to: