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Test Your Knowledge: Relationship Marketing Quiz

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1. What is the primary goal of relationship marketing?

2. Which of the following is NOT a typical characteristic of relationship marketing?

3. How does Customer Relationship Management (CRM) software most directly benefit relationship marketing efforts?

4. Which of the following best describes a 'brand community'?

5. In relationship marketing, high service quality is essential because it:

6. What role does customer feedback play in relationship marketing?

7. What is one of the key benefits of establishing a strong brand community?

8. Why is personalization important in relationship marketing?

9. Which of the following best describes the concept of 'customer engagement' in relationship marketing?

10. What is a key factor that distinguishes relationship marketing from traditional marketing?