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Marketing Budgeting and ROI Quiz

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1. What is the primary purpose of setting a marketing budget?

2. How is Return on Investment (ROI) generally calculated in the context of marketing?

3. Which of the following is NOT a common method used for setting a marketing budget?

4. What does the term 'Payback Period' refer to in marketing budgeting?

5. Which of the following is a critical consideration when forecasting ROI for a marketing campaign?

6. Which of the following best describes a 'Zero-Based Budgeting' approach in marketing?

7. What role does 'Cost Management' play in marketing budgeting?

8. In the context of marketing budgeting, what does 'A/B Testing' typically involve?

9. Which metric is crucial for evaluating the efficiency of a digital marketing campaign's investment?

10. What is the primary advantage of using the 'Objective and Task Method' for setting a marketing budget?