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A/B Testing in Marketing Quiz

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1. What is the primary goal of A/B Testing in marketing?

2. Which metric is most important to measure in an A/B Testing scenario focused on email marketing campaigns?

3. What role does statistical significance play in A/B Testing?

4. Which of the following should NOT be a reason for running an A/B test?

5. In A/B Testing, control group refers to:

6. How long should an A/B test ideally run before analyzing the results?

7. How can sample size affect the outcome of an A/B test?

8. Which of the following best describes why A/B testing is useful in making data-driven decisions?

9. What is a common pitfall to avoid when conducting an A/B test in marketing?

10. In the context of A/B Testing, 'conversion rate' refers to the percentage of visitors who: