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Integrated Marketing Communications (IMC) Quiz

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1. What is the primary goal of Integrated Marketing Communications (IMC)?

2. Which of the following is NOT a component of Integrated Marketing Communications?

3. How does social media contribute to IMC?

4. What role does public relations play in an IMC strategy?

5. Why is it important for a brand to have a consistent message across all marketing channels?

6. Which of the following best describes the concept of 'branding' within the context of IMC?

7. Integrated Marketing Communications emphasizes the importance of

8. What is the role of direct marketing in an IMC campaign?

9. In an IMC context, 'media richness' refers to

10. Effective IMC strategies often involve