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Product Positioning Strategies Quiz

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1. What is the primary goal of product positioning?

2. Which of the following is NOT a common product positioning strategy?

3. In the context of product positioning, what is the role of a value proposition?

4. Which of the following best describes 'perceptual mapping' in product positioning?

5. What is the significance of competitive analysis in product positioning?

6. When a company positions its product as the best quality option available in the market, this is known as:

7. How does 'user-based positioning' differ from 'use situation-based positioning'?

8. Which of the following is an effective strategy for a company with limited resources but wanting to establish a strong market presence through product positioning?

9. In product positioning, 'psychological positioning' refers to:

10. What role does 'brand identity' play in product positioning?