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New Product Launch Strategies Quiz

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1. Which of the following is NOT one of the four P's of the marketing mix that are considered when launching a new product?

2. Before launching a new product, it's important to conduct a competitive analysis. What primary purpose does this serve?

3. In the context of new product launches, what does MVP stand for?

4. What is the primary goal of a go-to-market (GTM) strategy for a new product launch?

5. Which stage of the product life cycle focuses on building product awareness and developing a market for the product?

6. In determining a pricing strategy for a new product, what does the term 'penetration pricing' refer to?

7. A value proposition should clarify which of the following for potential customers?

8. Identifying the target market is crucial in a product launch strategy. Which of the following best describes a 'target market'?

9. Which of the following best explains the importance of a Unique Selling Proposition (USP) in a new product launch?

10. For a successful product launch, which of the following should be considered when selecting a distribution channel?