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Brand Extension Strategies Quiz

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1. What is brand extension?

2. Why do companies use brand extension strategies?

3. Which of the following is a potential risk of brand extension?

4. A successful brand extension strategy should:

5. Which factor is crucial for evaluating a brand extension's potential success?

6. How does a brand extension strategy benefit brand equity?

7. What is a sign of a poorly executed brand extension?

8. Which attribute is least important in a brand extension strategy?

9. In brand extension, 'brand fit' refers to:

10. What can be a consequence of extending a brand into too many unrelated product categories?