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Marketing Analytics Tools Quiz

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1. Which tool is primarily used for customer relationship management (CRM)?

2. What does A/B testing primarily focus on?

3. Which tool is best known for its real-time data analytics capabilities?

4. What is the primary purpose of using Key Performance Indicators (KPIs) in marketing analytics?

5. Which analytics tool is best suited for email marketing campaigns?

6. In digital marketing analytics, what does 'conversion rate' refer to?

7. Which tool provides extensive keyword research and SEO optimization features?

8. What does the term 'bounce rate' in website analytics refer to?

9. Which platform is primarily used for social media analytics?

10. What is the primary function of customer segmentation in marketing analytics?