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Customer Segmentation Models Quiz

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1. What does RFM stand for in RFM analysis, a method used in customer segmentation?

2. Which customer segmentation model divides the market based on lifestyle, interests, and opinions?

3. In demographic segmentation, which factor is NOT typically considered?

4. What is the primary benefit of geographical segmentation?

5. Which of the following is a characteristic of behavioral segmentation?

6. Which model is best for targeting customers based on their stage in the life cycle?

7. In customer segmentation, 'VALS' is a type of what segmentation?

8. What is the key objective of customer segmentation?

9. Which segmentation model categorizes customers based on transaction history and engagement levels?

10. How does demographic segmentation typically classify consumers?