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Market Research Techniques and Tools Quiz

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1. Which market research technique is best known for gathering detailed, qualitative insights through open-ended discussions?

2. What is the primary purpose of using surveys in market research?

3. Which tool is most useful for analyzing unstructured data, such as social media posts, to gain insights into consumer sentiment?

4. In market research, what is the main advantage of using secondary data over primary data?

5. What is a major drawback of online surveys compared to face-to-face interviews?

6. Which market research tool is primarily used to track and analyze a website's performance and its visitors' behaviors?

7. What is the unique characteristic of qualitative research in market research?

8. Which of the following is a primary data collection method?

9. How does cluster sampling differ from simple random sampling in market research?

10. Which technique is specifically designed to measure the cause-and-effect relationship between market variables?