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Marketing Case Studies and Examples Quiz

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1. In analyzing the success of Coca-Cola’s 'Share a Coke' campaign, which marketing strategy was MOST effectively used?

2. What key strategy did Dove's 'Real Beauty' campaign leverage to strengthen its brand identity?

3. In the context of digital marketing, Airbnb's 'Live There' campaign successfully demonstrated the importance of which concept?

4. What marketing mistake did New Coke represent, leading to its failure in the 1980s?

5. How did Nike utilize 'Just Do It' campaign to segment its market?

6. Which digital marketing technique did Old Spice's 'The Man Your Man Could Smell Like' campaign utilize most effectively?

7. What was a critical factor in the success of Starbucks’ 'My Starbucks Idea' platform?

8. What positioning strategy did Tesla use to differentiate its cars in the auto industry?

9. Which element of the marketing mix did McDonald's focus on with its breakfast menu expansion?

10. How did GoPro leverage user-generated content to enhance its marketing strategy?