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Customer Segmentation Models Quiz

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1. Which customer segmentation model primarily focuses on the intrinsic characteristics, attitudes, and lifestyles of consumers?

2. In cluster analysis for customer segmentation, what does the term 'centroid' refer to?

3. Which of the following is NOT a common method used in customer segmentation?

4. Behavioral segmentation splits customers based on:

5. Which demographic factor is commonly used in customer segmentation for predicting purchasing behavior?

6. What is the primary purpose of using customer segmentation models in marketing?

7. Geographic segmentation involves categorizing customers based on:

8. Which statement best describes the RFM analysis in customer segmentation?

9. In the context of customer segmentation, what is the main advantage of using machine learning models over traditional methods?

10. Which option is NOT a benefit of psychographic segmentation?