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Market Research Techniques and Tools Quiz

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1. What is the primary purpose of conducting focus groups in market research?

2. Which market research technique is best suited for identifying and analyzing trends over time?

3. What statistical tool is often used in data analysis for market research to identify relationships between variables?

4. In competitive intelligence, what is the main goal of analyzing competitors' behaviors and strategies?

5. Which of the following is a qualitative market research technique?

6. What is the primary advantage of using surveys in market research?

7. How does SWOT analysis contribute to market research?

8. What role does customer feedback play in market research?

9. What is the primary purpose of ethnographic research in market research?

10. Which tool is commonly used in market research to visualize data and identify patterns?