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Customer Segmentation Models Quiz

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1. What is the primary purpose of customer segmentation?

2. Which type of segmentation divides the market based on age, gender, income, and education level?

3. Customer loyalty and purchase occasions are considered in which type of segmentation?

4. Which segmentation model is based on lifestyle, values, and personality?

5. RFM analysis is specifically useful for which type of segmentation?

6. Which of the following is NOT a benefit of customer segmentation?

7. In marketing, the term 'STP' stands for which of the following processes?

8. Principal Component Analysis (PCA) is a statistical technique used primarily in which segmentation?

9. Which marketing model involves creating virtual boundaries that trigger mobile notifications to consumers about a brand's promotions when they enter the area?

10. Which customer segmentation type would consider a customer's attitude towards eco-friendly products?