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Market Research Techniques and Tools Quiz

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1. What is the primary purpose of conducting market research?

2. Which of the following is a qualitative research technique used in market research?

3. What tool is commonly used for managing and analyzing large sets of data in market research?

4. In market research, what is the purpose of segmentation?

5. Which of the following is not a step in the market research process?

6. Which technique is often used to understand consumer behavior and preferences by observing them in a natural or controlled environment?

7. What is the primary difference between primary and secondary market research?

8. Which tool is especially effective for visualizing consumer demographics and behavior?

9. What type of market research would best evaluate how changes in price affect customer demand?

10. Why is it important to maintain ethical standards during market research?