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TExES Marketing 6-12 Exam Practice Quiz

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1. Which of the following is considered a component of the marketing mix?

2. What does the 'SWOT' in SWOT analysis stand for?

3. The concept of market segmentation is best described as:

4. Which stage of the product life cycle is characterized by rapid market acceptance and increasing profits?

5. In consumer behavior studies, the 'black box model' focuses on:

6. A unique selling proposition (USP) is important for a product because:

7. Which promotional strategy aims to create demand for a product directly from consumers, leading them to request the product from retailers?

8. In the context of marketing strategies, a 'Blue Ocean' strategy refers to:

9. Customer Relationship Management (CRM) systems are used in marketing to:

10. The 'Ansoff Matrix' is a strategic tool used to: