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Market Segmentation Quiz

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Generated by AI

1. What is market segmentation?

2. What are the four main types of market segmentation?

3. What is demographic segmentation?

4. What does behavioral segmentation focus on?

5. Which type of segmentation divides consumers based on their lifestyle, personality traits, and interests?

6. Which segmentation type involves dividing the market based on regions, countries, states, or cities?

7. Why is market segmentation important?

8. What does segment attractiveness refer to?

9. Which of the following is not an essential criterion for a market to be a good segment?

10. Which of the following statements about market segmentation is false?